Women’s Health and Wellness

The women's health and wellness industry is expanding rapidly, presenting exciting opportunities.

Our team provides strategic guidance to clients navigating the unique challenges and complexities of this evolving and often misunderstood field.

Globally, the women’s health market was estimated at $49.33 billion in 2024 and is projected to increase at a compound annual growth rate of 5.1 percent between 2025 and 2030, fueled in part by an aging population and the development of new therapeutic products tailored to women’s health.

Historically, the women’s health and wellness industry has faced challenges in attracting investment due to underrecognized market potential, a limited pool of innovators, minimal prior investments in the sector, and a shifting political and regulatory landscape.

Today, there is widespread acknowledgment of the white space and untapped market opportunity in women’s health. This has created significant momentum around innovation, including, but not limited to, FemTech, to improve health care experiences, access, and outcomes for women at every stage of their life cycle.   

As one of the nation’s premier law firms practicing in both health care and employment law, Epstein Becker Green is exceptionally well positioned to guide clients navigating women’s health care innovation, delivery, and benefit coverage. Our attorneys, along with consultants from our affiliate, EBG Advisors, Inc. (EBGA), and strategic advisors and advocates from National Health Advisors (NHA), provide strategic legal, business, and advocacy advice to investors, health care providers, FemTech companies, employers, and other women’s health organizations.

How We Support Growth and Innovation

Given the interdisciplinary nature of women’s health and wellness—covering areas ranging from hormonal, mental, reproductive, and heart health to fertility, maternal care, menopause, and cancers affecting women to aesthetic medspa services, vitamins and supplements, and more—our Epstein Becker Green team brings together knowledge and experience across a variety of practices to address the challenges faced by businesses and investors in this space. We offer comprehensive guidance in:

• Artificial intelligence
• Clinical research
• Corporate practice of medicine
• Digital health
• Employee benefits
• Health policy and legislation
• Incorporation and creation and maintenance of LLCs and corporations
• Intellectual property (IP) protection
• Licensure and scope of practice
• Medical devices, pharmaceuticals, and FDA authorizations
• Mental health parity
• Mergers, acquisitions & divestitures
• Privacy laws, including safeguarding sensitive women's health data
• Reimbursement

• Telehealth and virtual care solutions
• Technology, including health care software

Our women’s health and wellness clients choose us to provide critical guidance as they navigate this dynamic space based on our deep understanding of the ever-evolving legal, regulatory, and policy landscape, including the challenges created by the U.S. Supreme Court’s Dobbs decision. We work closely with providers and innovators across the business life cycle—from research and development to payment, coverage, and compliance. We also work alongside business teams of all sizes that leverage innovation and technology to improve women’s health. For venture capital and private equity funds, we offer critical insights into evaluating health-related investment targets.

In addition, our attorneys are supported by a robust network of consultants and technical advisors from EBGA, who can assist with various matters, including, but not limited to, research and development; coding, coverage, and payment; public policy; business strategy; crisis communications; and data security. When advocacy on Capitol Hill is required, the skilled advocates at NHA can provide lobbying assistance as well.

Whether you’re an investor, health care provider, FemTech innovator, or other organization committed to women’s health and wellness, our multidisciplinary team can provide the guidance you need to navigate this complex and high-potential sector.