Virtual Evolution: How To Market To Clients

Association of Legal Administrator's Marketing Administrator Advantage

Amanda L. Schneider, Chief Marketing Officer, in the firm’s Washington, DC, office, authored an article in the American Association of Legal Administrator's Marketing Administrator Advantagetitled, "Virtual Evolution: How To Market To Clients."

Following is an excerpt:

The foundation of pre-pandemic business development was built on interactions such as in-person client meetings, conference attendance, speaking engagements, and in-person social gatherings. Overnight, these types of interactions came to a screeching halt. Even after vaccines are available, for the vast majority of the public, we will see more remote gatherings as a way to minimize travel and create efficiencies. Given this reality, law firms must train their lawyers to thrive in this environment to create new client relationships and expand existing ones.