Larry Kocot Quoted in “Illinois Teams Up with The Onion to Attract Young ACA Enrollees.”


Larry Kocot, a Member of the Firm in the Health Care and Life Sciences practice, in the Washington, DC, office, was quoted in an article titled "Illinois Teams Up with The Onion to Attract Young ACA Enrollees."

Following is an excerpt:

Get Covered Illinois, the state's official Affordable Care Act, is partnering with the satirical news site The Onion's creative services division Onion Labs, in an attempt to get young and healthy people buy health insurance before the March 31 deadline. ?...

Larry Kocot, Brookings Institution visiting fellow, who was involved in the rollout out Medicare part D in 2006, says it's important to meet potential enrollees where they "eat, work, pray and play."

"I think they [local and federal governments] will use as much creativity as they can muster to appeal to people," Kocot says, as the enrollment deadline for year one of the ACA draws nearer. ?...

"That is the $64,000 question," Kocot says. "This may reach them, and appeal to them—but will they take action and pay a premium? The jury is still out on that."