How to Leverage Multigenerational Talent to Achieve Business Development Success

Zen and the Art of Legal Networking

Amanda L. Schneider, Chief Marketing Officer, in the firm’s Washington, DC, office, authored a blog post in Zen and the Art of Legal Networking, titled, “How to Leverage Multigenerational Talent to Achieve Business Development Success.”

Following is an excerpt:

It is critical for firms to understand that attorney engagement in business and client development must begin in the early stages of an attorney’s career to ensure that he or she is prepared for the prospect of partnership. However, in order to do this, the firm’s culture must be accepting of providing true business development opportunities to non-partner attorneys.

Below are actionable ways to involve all generations in marketing and business development:

  • Support business plan development from day one.
  • Train for the effective development of an attorney’s online profile.
  • Use video to showcase talent at all levels.
  • Provide media training and access to interviews.

With three generations of attorneys currently in the legal workforce, enormous opportunities exist for firms that can leverage their talents.