Lynn Shapiro Snyder, a Senior Member of the Firm in the Health Care and Life Sciences Practice in the Washington, DC office, was quoted in BNA's Health Care Daily Report on the need for device and drug companies to augment compliance plans with adequate training of salespersons to avoid a government enforcement action based on advertising and marketing violations.

The article, "More Than Compliance Plan Needed To Avoid Enforcement, Attorneys Tell Meeting," reported on a Sept. 22 meeting sponsored by the Food and Drug Law Institute (FDLI) that Snyder moderated. The meeting was titled "The FDLI's Conference on Advertising and Promotion for the Drug, Medical Device, Biological and Veterinary Medicine Industries in Cooperation with the FDA."

Snyder said that training of companies' sales forces is essential to ensure the success of a compliance program. She advised that training be "generational," noting that studies have shown that gen-Xers learn differently from baby boomers and that gen-Yers are different yet.

Snyder also remarked that, in international arena, cooperation is in place in the areas of intellectual property and antitrust, but the same level of cooperation is not happening when it comes to fraud.

On the other hand, she said, there is beginning to be cooperation between entities that have stakes in ensuring compliance within the United States. For example, the federal government, enforcing federal

Medicare-related laws and the anti-kickback statute, is cooperating more with state governments enforcing Medicaid provisions. But there is still a long way to go, she said.

Jump to Page

Privacy Preference Center

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.