George Carroll Whipple, III, a Member of the Firm in the Labor and Employment practice, in the firm’s New York office, was quoted in Bloomberg BNA Big Law Business, in “Latest Law Firm Marketing Plan: A News Broadcast.” The article discusses Epstein Becker Green’s new video series, Employment Law This Week, which will bring clients the latest developments in employment law in an accessible and innovative format.
Following is an excerpt:
For more than 20 years, George Carroll Whipple III has been a society reporter for NY1, the 24-hour television news station in New York City. Now, Whipple’s on screen talent is paying off for his parallel career in Big Law.
This week, Epstein Becker & Green announced the launch of a weekly video news broadcast anchored by Whipple, who is a partner there, and will be supported by a production team that includes six other attorneys.
Called “Employment Law This Week,” the first episode runs four minutes and includes links for viewers that want to read longer articles on the news items covered. The first episode looked at recent judicial decisions involving employee background checks, upcoming developments in the Affordable Care Act and other topics.
“We want our clients to have the headlines so that they can communicate with their colleagues,” Whipple explained. “You want to be smart, you want to be fed the stuff and this will make you smart.”