November 15, 2022 | Firm Announcements | 2 minute read
Director of Marketing Communications
New York, NY (November 15, 2022) – Epstein Becker Green (EBG) is pleased to announce that it has received outstanding rankings in Good2BSocial’s 2022 Social Law Firm Index of the nation’s top 200 law firms (as ranked by The American Lawyer). Based on extensive research, Good2BSocial found that EBG is a digital marketing “Top Performer—Thought Leadership” (#13) and a “Top Performer—Overall” (#16).
Additionally, EBG is ranked in the top 50 in the following categories:
“We are extremely strategic in our digital marketing efforts to deliver information to our clients in a way that best meets their needs,” said Amanda L. Schneider, EBG’s Chief Marketing Officer. “Providing our thought leadership across a multitude of platforms and in a variety of formats is essential in connecting the wide-ranging and comprehensive content developed by our attorneys to our clients in ways that are both timely and accessible.”
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The Social Law Firm Index rankings are based upon a proprietary methodology developed to assess the effectiveness and success of a firm’s use of digital marketing and social media. Good2BSocial refined its algorithm for this year’s methodology to capture the idea of quality over quantity and client focus. In addition to measuring prowess with reach and engagement, Good2BSocial measures a firm’s presence on Twitter, LinkedIn, Instagram, Facebook, and YouTube, and SEO. Podcasts were added, as they have grown in popularity. Good2BSocial also assesses thought leadership content on a firm’s website. The thought leadership component allows Good2BSocial to evaluate a firm’s ability to consistently present, communicate, and broadcast its experience across various online media channels.
The ranking for each category is from 1 to 200 and is based upon dozens of unique measures per law firm social media property, aggregated with performance indicators drawn from other digital real estate, including the firm’s corporate website and practice-area microsites. Good2BSocial captured all digital activities across all these platforms for the Am Law 200 firms from April 1 through August 30, 2022. For each medium, Good2BSocial applied measures of reach, engagement, and conversion and scored for the application, or absence, of key best practice indicators.
For more information and to download the report, please visit Good2BSocial.com.
Epstein Becker & Green, P.C., is a national law firm with a primary focus on health care and life sciences; employment, labor, and workforce management; and litigation and business disputes. Founded in 1973 as an industry-focused firm, Epstein Becker Green has decades of experience serving clients in health care, financial services, retail, hospitality, and technology, among other industries, representing entities from startups to Fortune 100 companies. Operating in locations throughout the United States and supporting domestic and multinational clients, the firm’s attorneys are committed to uncompromising client service and legal excellence. For more information, visit www.ebglaw.com.