Amanda L. Schneider, Chief Marketing Officer, in the firm’s Washington, DC, office, will participate in the panel discussion “Building a Law Firm Campaign Alongside Your Partners and Driving Brand Awareness Through Targeted Content Strategies,” at the Legal Marketing Association (LMA) Mid-Atlantic Conference 2019.
Legal marketing professionals will discuss content strategy as a driving force behind strong brands in the marketplace. Panelists will discuss programs they’ve launched to help increase brand awareness and share why these programs were chosen, how their teams executed on them, what the results have been, and lessons learned. The session will include perspectives from firms of various sizes, as well as insights from the content technology vendor side on keys to measuring success.
For more information, please visit LegalMarketing.org.