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Ian Carleton Schaefer Quoted in “Gawker Votes ‘Yes’ on Union”

Canadian Labour Reporter

Ian Carleton Schaefer, a Member of the Firm in the Labor and Employment practice and co-lead of the Technology, Media, and Telecommunications ("TMT") strategic industry group, in the firm’s New York office, was quoted in Canadian Labour Reporter, in “Gawker Votes ‘Yes’ on Union,” by Sabrina Nanji.

Following is an excerpt:

"It demonstrates that even in these cool, new employer relationships, where essentially everybody is reporting to be happy with their employer and culture and what they’re offering, it still shows that employers, even in this space, are vulnerable to organizing efforts," said Ian Schaefer, a labour lawyer who heads up the technology, media and telecommunications group at Epstein Becker Green in New York.

He cautions all employers, including those beyond the media sector, that unions are targeting younger workplaces that are not traditionally unionized.

This will affect the ways in which unions recruit, campaign and even leverage social media, Schaefer said.

"To survive and to stay relevant, they try to appeal to the idealism and sensibilities of a workforce that is dominated by millennials," he added. …

"One thing is absolutely clear — it’s unrealistic at best, and probably at worst naive, to think that by introducing the union to Gawker, to any other new media workplace, that it won’t change that workplace. It will. Anytime you bring a third party into your business, it’s going to fundamentally change that business culture," said Schaefer.