FDLI Introduction to Medical Device Law and Regulation: Promotion and Advertising
Bradley Merrill Thompson, Member of the Firm, presents "Promotion and Advertising" and a hypothetical/case study at the Food and Drug Law Institute's Introduction to Medical Device Law and Regulation.
- Review the scope of FDA authority concerning medical device promotion and advertising
- Define "label" and "labeling" and "false and "misleading"
- Discuss off-label issues, claims substantiation and Direct-to-Consumer (DTC) Advertising