2016 SupplySide West Conference: Developing and Substantiating Product Claims
Jack Wenik, Member of the Firm, will co-present "Developing and Substantiating Product Claims," a session at the 2016 SupplySide West Global Conference, which runs October 4 to 8.
Consumers are seeking efficacious products with substantiated health benefits; however, relaying the benefits and ingredients of health products must be done appropriately and within legal lines. This session will offer insights, using case studies and regulatory advice, designed to guide attendees through taking a product to market and successfully delivering information consumers can use.
Discuss topics include:
- Review of the Bayer/FTC court decision and how the findings have played out in the real world.
- Hot claims targeted by FTC and plaintiff’s lawyers, including “Made in the U.S.A.” claims.
- What the substantiation requirements mean and how to ensure they’re considered throughout the product development process.
For more information, please visit SupplySide Show.com.