Marketing Strategies for Technology Companies Wanting to Play in the Health Care Internet of Things

Bloomberg BNA Health IT Law & Industry Report

Bradley Merrill Thompson, a Member of the Firm in the Health Care and Life Sciences practice, in the firm’s Washington, DC, office, authored an article in the Bloomberg BNA Health IT Law & Industry Report, titled “Marketing Strategies for Technology Companies Wanting to Play in the Health Care Internet of Things.”

Following is an excerpt (see below to download the full report in PDF format):

Most people know the difference between tax avoidance and tax evasion. Tax avoidance is the lawful planning of such things as charitable contributions to minimize taxes, while tax evasion is the unlawful and usually deceitful actions taken to hide income. In this article, I will share some tips for the avoidance of FDA regulation, not the evasion of FDA regulation.

In a (previous article), I laid out an overview of FDA’s regulation of the Health Care Internet of Things (HCIoT). As a part of that, I presented an asthma use case to illustrate the various elements, showing which of them are most likely to be regulated and why. This article will continue to use that use case to illustrate the analysis.

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